Wendy Gerber, CEO of the International Consulting Group, is an INNOVATIVE STRATEGY, BUSINESS DEVELOPMENT AND MARKETING EXECUTIVE who creates and drives key corporate strategic initiatives for leading global brands. She has advised Fortune 500 CEOs on highly visible issues. Wendy has worked with global iconic brands including Citigroup, Ralph Lauren and Kenneth Cole. She is a forward-thinking, agile, dynamic multilingual strategist with global experience building brands, creating and executing strategic business and marketing plans, and leading high-performing cross-functional teams. Wendy is known for building core businesses, spearheading innovation, driving transformational change, innovative product development and brand positioning, including digital and social strategies, and expansion into new businesses and markets.
Wendy develops brand-enhancing omnichannel marketing, strategic messaging, innovative customer and digital experiences, and corporate responsibility (CR) / sustainability programs to increase revenues, maximize social/environmental impact and engage consumers, influencers and employees. Wendy has worked with Fortune 500 companies across industry sectors, as well as advising start ups, brand consultancies, agencies, global non-profits and celebrities/high net worth individuals. She has driven organizational growth, streamlined operations, and built cross-functional collaboration in multinational matrix organizations.
Link to recent projects for leading global brands: https://projects.workfolio.com/projects/3173/hugo-boss-omnichannel-strategic-marketing-plan