BREAKTHROUGH MARKETING and BRAND STRATEGY

  • Advised one or more organizations
  • Published a book, article, or paper
  • Held a C-level position within an organization
  • Generated a substantial amount of money for an organization
  • Spoken in front of an audience about an area of expertise

Summary

Wendy Gerber
VISIONARY, INNOVATIVE, BREAKTHROUGH STRATEGY AND MARKETING: Delivering seamless brand integration and personalized customer experience across all channels.  Creating value through visionary ideas and tactical execution to build brands, drive business growth and maximize impact.
CEO Bio:
Wendy Gerber, CEO of the International Consulting Group, is an INNOVATIVE STRATEGY, BUSINESS DEVELOPMENT AND MARKETING EXECUTIVE who creates and drives key corporate strategic initiatives for leading global brands. She has advised Fortune 500 CEOs on highly visible issues. Wendy has worked with global iconic brands including Citigroup, Ralph Lauren and Kenneth Cole. She is a forward-thinking, agile, dynamic multilingual strategist with global experience building brands, creating and executing strategic business and marketing plans, and leading high-performing cross-functional teams. Wendy is known for building core businesses, spearheading innovation, driving transformational change, innovative product development and brand positioning, including digital and social strategies, and expansion into new businesses and markets. 

Wendy develops brand-enhancing omnichannel marketing, strategic messaging, innovative customer and digital experiences, and corporate responsibility (CR) / sustainability programs to increase revenues, maximize social/environmental impact and engage consumers, influencers and employees. Wendy has worked with Fortune 500 companies across industry sectors, as well as advising start ups, brand consultancies, agencies, global non-profits and celebrities/high net worth individuals. She has driven organizational growth, streamlined operations, and built cross-functional collaboration in multinational matrix organizations.

Link to recent projects for leading global brands: https://projects.workfolio.com/projects/3173/hugo-boss-omnichannel-strategic-marketing-plan

WHAT WE DO

Create and execute key strategic corporate initiatives for leading global brands.

Experience Highlights

  • Director, Head, Communications, Governance, Policies, Training & Employee Engagement
    citigroup
  • CEO / President / Founder
    international consulting group
  • Acting Chief Public Affairs Officer / Acting Chief Responsibility Officer
    kenneth cole productions
  • Acting Chief Marketing and Communications Officer
    le tigre
  • Chief Marketing and Communications Officer / Senior Director
    Ralph Lauren
  • Managing Director, Marketing / Partnerships Director
    Mentoring USA/help usa (founded by Gov. andrew cuomo and family)
  • Digital Marketing / Celebrity Engagement Director
    brady campaign against gun violence

Education Highlights

  • PRINCETON UNIVERSITY
    bACHELOR OF aRTS, wOODROW wILSON sCHOOL OF PUBLIC & INTERNATIONAL AFFAIRS
  • NEW YORK UNIVERSITY
    JURIS DOCTOR (jd), CORPORATE INTERNATIONAL LAW
  • THE WHARTON SCHOOL - UNIVERSITY OF PENNSYLVANIA
    EXECUTIVE EDUCATION, STRATEGY / INNOVATION / MARKETING
  • UNIVERSITY OF LONDON
    bRITISH POLITICS PROGRAM

work

  • STRATEGY / BUSINESS DEVELOPMENT
    FOR FORTUNE 500 CORPORATIONS, START UPS, PRIVATE EQUITY FIRMS & CONSULTANCIES
  • MARKETING / BRAND ACTIVATION / COMMUNICATIONS / DIGITAL
    FOR ICONIC BRANDS INCLUDING CITI, KENNETH COLE, AND RALPH LAUREN
  • PUBLIC / PRIVATE PARTNERSHIPS
    dEVELOPED PARTNERSHIPS WITH BANK OF AMERICA, NASDAQ, VIRGIN, NBA, BLOOMBERG, AVON, LADY GAGA
  • CORPORATE RESPONSIBILITY / STRATEGIC PHILANTHROPY / SUSTAINABILITY / IMPACT INVESTING
    CREATED AND EXECUTED HIGH PROFILE PROJECTS TO MAXIMIZE SOCIAL AND ENVIRONMENTAL IMPACT
  • CELEBRITY AND INFLUENCER ENGAGEMENT
    ENGAGED INFLUENCERS TO BUILD BRANDS, RAISE VISIBILITY, INCREASE REVENUES AND MAXIMIZE IMPACT
  • GLOBAL BRAND STRATEGIST
    CREATE BRAND ARCHITECTURE, STRATEGY & BRAND VOICE FOR GLOBAL CORPORATIONS, UNIVERSITIES & NGOs

marketing / branding / communications projects

  • Hugo Boss Strategic Marketing Plan
    Hugo Boss Strategic Marketing Plan
  • OgilvyOne                Strategic Communications Plan
    OgilvyOne                Strategic Communications Plan
  • Influencer/Celebrity Engagement: Digital Marketing Campaign        Client: Brady Campaign Against Gun Violence
    Influencer/Celebrity Engagement: Digital Marketing Campaign        Client: Brady Campaign Against Gun Violence
  • Influencer/Celebrity Engagement: Digital Marketing Campaign          Client: Brady Campaign Against Gun Violence
    Influencer/Celebrity Engagement: Digital Marketing Campaign          Client: Brady Campaign Against Gun Violence
  • Ralph Lauren Week            Brand Positioning and Retail Customer Experience
    Ralph Lauren Week            Brand Positioning and Retail Customer Experience
  • Ralph Lauren                      Time Magazine Cover Story
    Ralph Lauren                      Time Magazine Cover Story
  • Kenneth Cole              Marketing / CSR Rebrand Strategic Plan
    Kenneth Cole              Marketing / CSR Rebrand Strategic Plan
  • Le Tigre Launch
    Le Tigre Launch
  • Mentoring USA              Brochure (Non-Profit founded by Cuomo family)
    Mentoring USA              Brochure (Non-Profit founded by Cuomo family)
  • Prudential                          Marketing/Corporate Responsibility Partnership Deck
    Prudential                          Marketing/Corporate Responsibility Partnership Deck

testimonials AND ARTICLES

Location

United States